Bringing Private and Commercial Travel Together

Wheels Up and Delta share a long-standing strategic partnership, but members had limited opportunities to directly apply their Wheels Up funds toward Delta travel. This project introduced a dedicated booking experience that enables eligible members to seamlessly redeem their Wheels Up funds for Delta flights, creating additional value while strengthening engagement across both brands.

THE CHALLENGE

Balancing Two Premium Brand Experiences

The experience needed to feel unmistakably Wheels Up while leveraging the familiarity and trust of Delta's booking ecosystem. The challenge was creating a journey that:

  • Maintained brand consistency

  • Reduced friction during flight search

  • Clearly communicated fund redemption

  • Preserved the confidence of Delta's established booking patterns

ENTRY POINT

Guiding Members Into a New Booking Path

The experience begins with targeted promotional placements across the Wheels Up ecosystem. Members discover an opportunity to use their existing Wheels Up funds toward Delta airfare and are directed into a dedicated booking environment.

Key considerations included:

  • Visibility without disrupting primary site goals

  • Clear explanation of member benefits

  • Strong call-to-action hierarchy

  • Setting expectations before entry

DEDICATED BOOKING PORTAL

A Delta-Powered Experience Through a Wheels Up Lens

Upon entering the portal, members are presented with a familiar flight search workflow inspired by Delta's booking experience while remaining visually aligned with Wheels Up's premium aesthetic.

The design focused on:

  • Familiar search behaviors

  • Reduced learning curve

  • Clear member eligibility messaging

  • Strong visual continuity with Wheels Up

SEARCH RESULTS EXPERIENCE

Helping Members Compare and Book With Confidence

Search results mirror the structure and clarity customers expect from Delta while introducing fund redemption indicators unique to Wheels Up.

The experience helps members understand:

  • Flight options

  • Fare selections

  • Eligibility requirements

  • Estimated fund usage

  • Remaining balances

PAYMENT & TRANSACTION TRANSPARENCY

Making Fund Redemption Easy to Understand

One of the most important moments in the journey occurs at checkout. Members needed complete visibility into how their Wheels Up funds were being applied and what remaining balance, if any, would be charged through Delta.

The payment experience prioritized:

  • Transparency

  • Trust

  • Transaction clarity

  • Reduced customer support dependency

Outcome

The final experience creates a direct connection between private and commercial travel, giving members additional flexibility while strengthening engagement with both Wheels Up and Delta.

The result is a booking journey that feels intuitive, transparent, and aligned with the premium expectations of both customer bases.